If you follow me on here and know my work, you will know that I shoot alot for Pioneer. Last week the company announced a new product - the RMX-1000 controller, which is an effects and sampling station. I have to be honest I have not really had a play with it properly, but what I saw it's an amazing piece of kit. The shoot with James Zabiela was done in a studio and was edited together in post after wards with one of my Ibiza club images. I must admit I am very happy how this has turned out and think the creative guys have done a great job on this. I have also linked below the product film, which features loads of artists inc James Zabiela, Chuckie, Laidback Luke, Doorly, Kissy Sellout and Kutski showing what the RMX-100 can do.
By the time Dan has greeted you with an easy “hello mate”, you are in the company of a friend. He’s effortlessly comfortable with people wherever they come from and whatever they do, and somehow he manages to make the feeling mutual.
This ability to put people at ease creates the feeling of accessibility, comfort and complete honesty that’s captured in all his photography – one of his favourite memories as a photographer is running from a farmer with Carl Cox in a wheat field… With Dan the barriers are instantly down.
Dan Reid images are images with no pretence, no ambiguity but all personality.
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