I have been working with Pretty Green now for 3 years now and it was great to get the commission to shoot their Spring/Summer 2012 lookbook. We did the whole thing on Hamstead Heath on a freakish warm sunny day in late September 2011. In the morning we shot Liam for the Black Label part of the range then the other guys in the afternoon for the Green Label.
The Pretty Green Spring/Summer collection is a reinvention of iconic styles of the 1960's and 70s. Steeped in rock and roll history, the collection takes inspiration from the like of Marc Bolan, Brian Jones and John Lennon.
I have also attached below the video that went with the range that was shot at the same time. Was a great day.
View the Spring/Summer 2012 collection.