Wednesday, 1 December 2010

Smirnoff Nightlife Exchange - The Troxy

A few months ago I was asked to photograph the launch of the Smirnoff Nightlife Exchange project with Zane Lowe. 

Now after a month scouring the globe for the best nightlife experiences, the Smirnoff Nightlife Exchange Project reached its epic finale on November 27 when 14 cities were paired up to swap nights out, taking the best of their local artists, events, clubs and attitudes, then exporting them to their partner city.London was twinned with none other than the home of sun, sand, tropical days and neon nights Miami!

In addition to live music from Example and DJ sets from Zane Lowe and Jaguar Skills, the night offered the lucky partygoers a taste of Miami as they sippped cocktails at the luxury bed bar. There was also a virtual interactive pool floor, and a beach dancefloor complete with sand and palm trees.
I was comissioned for the night to photograph the artists whist onstage and in the backstage area which was being used for press interviews. The night was amazing, so impressed with the prodution for the whole event. The Troxy was a venue I had not been before also was excellent, I know Beady Eye will be playing there for the London leg of their tour so hopefully i will go back  next year. 

Zane Lowe


Jaguar Skills

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