Pretty Green AW 2012 - Lookbook and Campaign

After photographing the Spring/Summer campaign for Pretty Green it was great to get commissioned for the Autumn/Winter season too. The shoot was over 2 days at the amazing Anoye Park in Oxforshire, this venue was a photographers dream with so many areas to shoot, had the maddest interior and some crazy props everywhere e.g stuffed full size lions, giraffes, polar bears, snakes (I hate snakes) with so much more (kept finding things).

On the first day we shot the video for the campaign, I was there to shoot images of the models in between takes and capture behind the scenes of the whole shoot, whist they were filming. Day two we just has a small crew and used Tom, one of the models to shoot the look book around the grounds of the house.

The new season is based on the Rolling Stones infamous album 'Exile On Main Street' The label draws on the theme and tunes into some of the key elements that embodied the ethos of those heady days back in 1971

Really happy how everything came out. The actual printed lookbook is like an old double gatefold record LP cover, with one side being the campaign book and the other the lookbook and I have included some screen grabs from the PG site also, to show how its been marketed.

Also last week I went to Birmingham to shoot Pretty Green's new store. They had lots of displays and point of sales from the shoot too (attached below), which looked great.