Having only seen the movie Quadrophenia once and never listened to The Who album I did not know what to expect when i as commissioned by Pretty Green to shoot the exhibition that celebrates 40 years of the release of the album. Have to say I now want to watch the film and and download the music.
The night kicked off with scooter rally down the famous Carnaby Street walk after which guests were allowed into the store to explore the never seen before exhibition.
The Pretty Green Carnaby Street store showcases Pete Townshend's archives of notes, desk diaries, photos and original lyrics from the making of Quadrophenia alongside album artwork and outages. Also a replica Vespa PX has been to look like legendary GS from the album shoot.
The exhibition is now open to the public (free entry) at the Pretty Green Carnaby Street store and will be available for viewing until 31st January 2012.