This was shoot for Smirnoff on Billingsgate Walk in London. The weather was by far the worst i have ever shot in. It was chucking it down the whole time. Zane was a true professional and a really cool guy. We managed to get some great portrait images quickly after the crate shots were done.
Smirnoff has signed up Zane up to front the £8m UK leg of an international advertising campaign that will culminate in consumers from 14 countries swapping the best nightlife experiences they can muster with each other in a series of global parties.
The campaign, called the Smirnoff Nightlife Exchange Project, kicks off this week with TV advertising calling on consumers around the world to visit a Smirnoff Facebook page to submit ideas that sum up the best night out from their country.
This builds towards 14 simultaneous Smirnoff parties in different countries on 27 November. Each country will "export" their party ideas to another country. So Smirnoff's UK night out could be a Brazilian extravaganza while Australians may experience the best-of-British night out. Other countries taking part include the US, India, Poland, Venezuela, Argentina and Lebanon.
By the time Dan has greeted you with an easy “hello mate”, you are in the company of a friend. He’s effortlessly comfortable with people wherever they come from and whatever they do, and somehow he manages to make the feeling mutual.
This ability to put people at ease creates the feeling of accessibility, comfort and complete honesty that’s captured in all his photography – one of his favourite memories as a photographer is running from a farmer with Carl Cox in a wheat field… With Dan the barriers are instantly down.
Dan Reid images are images with no pretence, no ambiguity but all personality.