Monday, 20 September 2010

Smirnoff Nightlife Exchange Project - Zane Lowe

This was shoot for Smirnoff on Billingsgate Walk in London. The weather was by far the worst i have ever shot in. It was chucking it down the whole time. Zane was a true professional and a really cool guy.  We managed to get some great portrait images quickly after the crate shots were done. 
Smirnoff has signed up Zane up to front the £8m UK leg of an international advertising campaign that will culminate in consumers from 14 countries swapping the best nightlife experiences they can muster with each other in a series of global parties.
The campaign, called the Smirnoff Nightlife Exchange Project, kicks off this week with TV advertising calling on consumers around the world to visit a Smirnoff Facebook page to submit ideas that sum up the best night out from their country.
This builds towards 14 simultaneous Smirnoff parties in different countries on 27 November. Each country will "export" their party ideas to another country. So Smirnoff's UK night out could be a Brazilian extravaganza while Australians may experience the best-of-British night out. Other countries taking part include the US, India, Poland, Venezuela, Argentina and Lebanon.

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