Liam Gallagher celebrated the opening of his label Pretty Green’s first store in Carnaby Street, London. I was comissioned to photograph both the VIP launch and the public opening the next day.
Celebrity friends of the iconic rock star were out in force to show their support: Nicole and Natalie Appleton, Beady Eye band members Andy Bell, Gem Archer and Chris Sharrock, Stereophonic’s Kelly Jones, Zak Starkey, Audiobullies, Black Twang, Gary Crowley, Phil Daniels and actor Tom Ellis.
The 2000sq ft store is housed over two storey’s with the basement area featuring a panoramic image of Liam on Brighton Beach and a Lambretta Li 150 series 3 replica scooter. The temporary shop will be selling a selection of exclusive one of pieces as well as the Green Label and Black Label Spring Summer collections.
By the time Dan has greeted you with an easy “hello mate”, you are in the company of a friend. He’s effortlessly comfortable with people wherever they come from and whatever they do, and somehow he manages to make the feeling mutual.
This ability to put people at ease creates the feeling of accessibility, comfort and complete honesty that’s captured in all his photography – one of his favourite memories as a photographer is running from a farmer with Carl Cox in a wheat field… With Dan the barriers are instantly down.
Dan Reid images are images with no pretence, no ambiguity but all personality.