Ibiza Opening Week - Pioneer Shoot

This is probably my favorite job of the year, the start of the Ibiza season! Its a long week but so much fun and you get to catch up with friends and clients that you only see perhaps once or twice a year due to them being all over the world. I was shooting for Pioneer as we are starting on the new 2012 Ibiza calender. It takes lot of planning to get the right artists for the project. They have to of course use the Pioneer equipment and also have to have a presence in the global dance music community (the calender is distributed worldwide).

So this is my blog from the week. I have held back lots of images as we want the calender to have fresh feel (not loads of pics that you have seen before) I am going to put captions in the pictures rather than write a review. Hope you like the pics and hope it gives you a flavour of what its like over there, MADNESS!!

Thanks to the Pioneer crew IMS, Ushuaia, Space and everybody else who helped me get the passes and shots I needed for the week.

Pete Tong with Paul Kalkbrenner

A Serious Looking Richie Hawtin

A Happy Richie Hawtin

Team Swedish House Mafia

This was my fav session as Carl Cox & Lyn Cosgrove interviewed Pepe from Space, his stories were amazing and very funny, as you can see my Carl's reaction in this pic!

Pioneer's Rik Parkingson showing DJ Michael Woods the CDJ 2000 and DMJ-900 set up

Sarah Main interviewing fellow Aussies Nervo

This is taken at Ibiza's new restaurant Lio (formally El Divino) at the IMS Legends Dinner, which was celebrating 20 years of Pete Tong on Radio 1

Hosted by Emma B, Pete was shown a 20 min video by people who had been apart of his success in the last 20 years and more. Including loads of DJ, producers and Pete's family. The view was amazing too.

Pete had a good night and a lot of laughs

At he end Pete was joined on stage by Carl Cox, Sasha and James Barton and Darren Hughes who all told stories about
Pete. Then a presentation was made

Thursday night it was up to the Dalt Vila, first up the Nervo girls

Hands Up!

The crowd was going mental, epic laser set up too

David Guetta took over and got the crowd going mental

Friday night it was up to Dalt Vila again for the IMS Closing Party

Japanese Pop Stars, good to see the guys again

Get that hand up Decky!

Pete Tong took over

Hecules And The Love Affair 

Loved when the sun was going down

Dubfire now rocking it

Great production

Really happy with this shot 

2 Many DJs closed the party

New hotel Ushuaia opened on the Saturday. We go there at 4pm and it was rocking to the Cadenza sounds

The venue holds had around 3000 people all dancing by the pool and an amazing DJ booth and area. Had abit of a Miami feel but better.

Going off big time when the night set in. 

Michel Cleis using the Pioneer CDJ-2000. A packed booth also (that would have done my head in)

Epic shot, got this by standing on a platform behind the booth. It was fun getting up on the platform with a pair of Havaianas on. Thanks to Piers from DJ Sounds for the boost up. 

Sunday was Space Opening, Was a great event this year, the crowd were so up for it

Wally Lopez, a photographers dream. Never disappoints when shooting him, always up for a laugh!

A bit of Fisheye going on here

The sign was very heavy :)

Crowd was going off, this was around 6pm

Starting to get messy for some people

Mel interviewing Pepe for DJ Sounds

With Wally Lopez

I can see you too

Great production with the dancer and performers this year

Night setting in, this means time for Steve Lawler

Steve's last track, epic crowd shot too

Coxy Takes Over

You Da Man!!!

Last Track

Was a busy week!!

The Japanese Pop Stars - DJ Mag Article

I was flicking through DJ Mag's 20th Year Anniversary issue and came across an article with The Japanese Pop Stars. The magazine used images from their press shoot I did with them for EMI Records at the beginning of the year. They are a great bunch of lads too!

Demi and Omid 16B - Sounds Like Alola Album Covers

Strange that a second time in a week I have found out that my images are being used on album covers. This time it features shots that I took back in 2009 for a DJ Mag cover shoot with Omid 16B and Demi. The album is being released due to the Alola label celebrating being 17 years old. They have remastered the entire catalog and Demi and Omid have mixed the first 2 volumes. The images look cool too, nice effect :)

Steve Mac - Roots Album Cover

Just before Christmas I shot the whole of the Saved Records crew in Maidstone. I think there were around 15 people were there for the shoot. We did not have long with each person but during that session I shot Mr Steve Mac. Steve is a good friend of mine and have know him for over 10 years so I was really happy to see that that one of the images from that shoot was used for his new album Roots, which is out now on Saved Records. Like what they did to the image too.

Pretty Green - Covent Garden Store Opening

Pretty Green commissioned me to photograph the opening of their new store, which is situated in the heart of Covent Garden in London. The store looks amazing, I also went down a few days before the party to shoot the store when it was empty. The crowds started to wait outside four hours before the event  and went mental when Liam came out for a photocall with the press. The FA Cup was also a guest of honor as Liam's team Manchester City had won the cup 4 days before. I managed to get an exclusive shot of Liam with it, which I was chuffed about.

Around the shop there are also some frames that have my images (some are Steve Allen's) from some of the recent Beady Eye gigs, which I was really happy about. Then I found out that 2 of my live images were also being used on an postcard set that was given out to people on the night (see image below)

One of my pics on the wall, more are around the store.

2 of my images that were used on a ltd edition postcard set 

All images contained in this post are property of Pretty Green. The images may not be copied, displayed or used in anyway before first obtaining written consent.